Accelerating into the World Of IOT

The Internet of Things is a new trend in the realm of innovation and deals with gathering information from multiple devices like computers, vehicles, smartphones, traffic lights and almost anything with a sensor and from applications that include anything from social media apps to e-commerce platforms, from  manufacturing systems to traffic control systems.

Basically, you need data and a means to access it. Now that’s where the “Internet” label comes from, though of course you don’t need the Internet itself, or even an always on network connection. The Internet may be the backbone of an Internet of things, however it is not by any means the only bone in that body. At that point you need something that works with that data to break down it, follow up on it, or generally handle it. That something is commonly programming, whether mechanized, semi computerized, or human controlled.

Machines are already communicating around consumers’ homes, while others are chatting in factories and power grids. But what’s out there today is more a collection of different networks than the Internet of Things that’s supposed to transform our lives. The point of IoT is the data points it collects and the things it can control. The more of those that come into play, the more useful it will be.

Where the Internet of things gets fascinating is the point at which you consolidate data from gadgets and other devices in innovative ways, tapping into the huge processing capabilities available today to do the kinds of expansive analysis usually associated with the concept of big data, when analysis of data is not necessarily designed to be analyzed together.

There are a few technical giants who have contributed to the world of IOT and a new player, Lycos has broached into the world of IOT with a couple of products initially. Lycos, which has started off as a search engine giant way back in 1994 is now encompassed by emailing services, web hosting, social networking and entertainment websites like Lycos TV.

Lycos has evolved into a comprehensive digital media destination for consumers across the world. Now, the brand is all set to step into the world of IOT as it is planning to launch its new suite of hard goods which will allow people to live within the internet world. Lycos believes that the launch of the products will simplify the way people leverage Internet for their daily use, through various devices and things. Lycos strives to make the best use of technological innovations to make the best  of Internet of  Things.

Something exciting in the arcade of IOT is coming up from the house of Lycos and the social media is already abuzz with news of the launch of two exciting new products shortly. The excitement prevails as the clock ticks closer to the product launch and the products are set to bring out a revolution in the IOT world.

LYCOS: Listed on the NSE and Always on Investor Minds

(source: Wikipedia)

The idea of debt dates back to the ancient world, as evidenced for example by ancient Mesopotamian clay tablets recording interest-bearing loans. There is little consensus among scholars as to when corporate stock was first traded. Some see the key event as theDutch East India Company’s founding in 1602, while others point to earlier developments. Economist Ulrike Malmendier of theUniversity of California at Berkeley argues that a share market existed as far back as ancient Rome.

In the Roman Republic, which existed for centuries before the Empire was founded, there were societates publicanorum, organizations of contractors or leaseholders who performed temple-building and other services for the government. Increasingly, stock exchanges are part of a global market for securities.

Why NSE?

The NSE platform will attract new class of long term Institutional risk investors (both in primary & secondary market), interested to invest in exciting fast growing companies in India on a regulated platform. Having said that, it increase the exposure of the brand LYCOS to more quality and larger number of investors. LYCOS that has been listed in the BSE for a few years now seems to be on a growth path to more international markets. Being a global brand there is scope, potential and strong brands under its belt to be a globally listed player. With LYCOS’ tremendous geographical reach the hay days are nor far.

NSE is the largest exchange in the county in terms of trading volumes providing a trading platform that extends across the length and breadth of the country. This gives LYCOS the edge to reach investors from 191 centers who can avail of the trading facilities on the NSE Trading Network.

As part of its transition from a technology player to a full-fledged comprehensive digital media destination for consumers across the world, LYCOS has made 10 acquisitions since 2007, building a well-oiled sales engine and a strong technology backbone in the process.

Suresh Reddy, Chairman of LYCOS said, “This listing gives a larger universe of investors an opportunity to participate in the growth of LYCOS. We are happy to be a part of the NSE platform.

As we move forward with exciting growth plans, and a commitment towards good governance, we look forward to the continued cooperation of our shareholders.”

It’s true, Excitement is indeed LYCOS! It does look like Lycos is your best Digital marketing steward!

Was looking up digital marketing service providers for a friend’s firm and realized there is none better than good old Lycos. Especially since this business wanted a makeover in the digital market, something that spells ‘Excitement’ in bold from being the original search engine to the cool destination of entertainment, games, website creation and more.

Perhaps Lycos started out wearing excitement on its sleeve. I remember the early days of internet search and how Lycos was popular as the hot online destination in 1999.

Today, LYCOS is one among the top picks in the HDFC Securities’ recent quarterly report. The report well displays the disparities and the prevailing market conditions that are making it difficult for the local stocks. (http://www.hdfcsec.com/Share-Market-Research/Research-Details/StockReports/3011610 )But for Lycos that has published an amazing last quarter is gearing up for the days to come, as mentioned by its Chairman & CEO, Mr. Suresh Reddy in the last quarter press release, “This is a significant step ahead and in tune with our strategy of introducing the much awaited revamped products on the brand ‘LYCOS’ platform. We are developing some exciting products, and the team is all geared to take on the India, LATAM and markets across the world. We are also looking forward to monetizing the large online opportunity in India.”

Lycos has an exciting portfolio of digital marketing products and ideas to fire up businesses. Infact Lycos offers a complete package, from creating your business website, managing domains, advertising online, managing online publishing and much more.

I was also intrigued by the dependability Lycos’ branding inspires. The black dog brings to mind loyalty and reliability and leaves a personal feel to the whole interaction. The site is inspiring and exciting and packs news, games and entertainment in one. Quite a website it is!

And if that is the kind of excitement Lycos’ site inspires, I bet my friend’s business can easily pitch for digital marketing sensation in Lycos’ capable hands!

My take, if you are looking for a digital marketing expert wearing ‘Excitement is my axiom’ on the sleeve, it is Lycos!!

Play life your way!

Hey, was so curious about this most happening thing online – monetization of online content and traffic analysis. Well, Video making the most of it. What’s it that’s driving the entire world to this so very dependable medium? It made me curious and I began to google on stuff that were supposed to be original from the very beginning of the net, search or surfing. That’s when I bumped into this very brand, the glorious ‘LYCOS’– an impressive, with an untold history behind and a legendary one indeed! And I tell you, their logo is so very beautiful and warm. The black lab symbolizing, alertness and the ‘go get it spirit’, true to their original super bowl ad.

This brand, the world’s pioneer in search business is beginning to make the most of the advantage it is handed in the digital media space. LYCOS, the search engine that did wonders in the late 90’s has now metamorphosed into the cool destination of entertainment, networking, search, games, information, shopping and above all, emails. I heard (shhh), that the company is deploying new products that would hit the market in 2-3 months’ time.

LYCOS is unique among the big online players, simply sharper and more aggressive in getting ready for the future. To my surprise, came to know that Tripod and Gamesville are owned by LYCOS. Further dig into their social media pages tell me, that the brand is led by a young and smart IIT-Karagpur alumnus, Suresh Reddy.

If you are an investor, this company is promising; if you are looking for business in the online space, this company is progressive and innovative; if you are an online visitor, this company is there to simplify your life.

While they are at simplifying our lives, let’s play it our way. LYCOS, to me is cool and promising!

LYCOS Then

LYCOS Now