Was looking up digital marketing service providers for a friend’s firm and realized there is none better than good old Lycos. Especially since this business wanted a makeover in the digital market, something that spells ‘Excitement’ in bold from being the original search engine to the cool destination of entertainment, games, website creation and more.
Perhaps Lycos started out wearing excitement on its sleeve. I remember the early days of internet search and how Lycos was popular as the hot online destination in 1999.
Today, LYCOS is one among the top picks in the HDFC Securities’ recent quarterly report. The report well displays the disparities and the prevailing market conditions that are making it difficult for the local stocks. (http://www.hdfcsec.com/Share-Market-Research/Research-Details/StockReports/3011610 )But for Lycos that has published an amazing last quarter is gearing up for the days to come, as mentioned by its Chairman & CEO, Mr. Suresh Reddy in the last quarter press release, “This is a significant step ahead and in tune with our strategy of introducing the much awaited revamped products on the brand ‘LYCOS’ platform. We are developing some exciting products, and the team is all geared to take on the India, LATAM and markets across the world. We are also looking forward to monetizing the large online opportunity in India.”
Lycos has an exciting portfolio of digital marketing products and ideas to fire up businesses. Infact Lycos offers a complete package, from creating your business website, managing domains, advertising online, managing online publishing and much more.
I was also intrigued by the dependability Lycos’ branding inspires. The black dog brings to mind loyalty and reliability and leaves a personal feel to the whole interaction. The site is inspiring and exciting and packs news, games and entertainment in one. Quite a website it is!
And if that is the kind of excitement Lycos’ site inspires, I bet my friend’s business can easily pitch for digital marketing sensation in Lycos’ capable hands!
My take, if you are looking for a digital marketing expert wearing ‘Excitement is my axiom’ on the sleeve, it is Lycos!!
ikeepitsimplestupid 